Commentary By Ron Beasley
Although most pay for content internet models have failed and been abandoned that's exactly what Rupert Murdoch plans to do. This interesting piece in Vanity Fair attempts to answer the question: why would he do it? It's not really that Rupert Murdoch wants you to pay for online content he wants you to buy his newspapers. He wants to strangle the internet.
Murdoch, at 78, doesn�t, practically speaking, have the time to see
the online world into maturity�nor the intellectual interest to want to
be part of the effort. Rather, his strategic effort may more logically
be to slow it down.The mordant joke among journalists is that, with any luck, the older
among us will make it to retirement before the business entirely
collapses. This may be part of Rupert�s own thinking.It is not so much that he wants people to pay to read Jeremy
Clarkson online; he wants them, or a portion of them who might
otherwise have read a free Clarkson online, to return to the newspaper.It is not, what�s more, merely that Murdoch objects to people
reading his news for free online; it�s that he objects to�or seems
truly puzzled by�what newspapers have become online. You get a dreadful
harrumph when you talk to Murdoch about user-created content, or even
simple linking to other sites. He doesn�t get it. He doesn�t buy it. He
doesn�t want it.Every conversation I�ve had with him about the new news, about the
fundamental change in how people get their news�that users go through
Google to find their news rather than to a specific paper�earned me a
walleyed stare.The more he can choke off the Internet as a free news medium, the
more publishers he can get to join him, the more people he can bring
back to his papers. It is not a war he can win in the long term, but a
little Murdoch rearguard action might get him to his own retirement.
Then it�s somebody else�s problem.
So it's not so much that Murdoch is offended when people read his content for free on the internet but that they are reading it on the internet at all. At 78 he doesn't understand the internet and can't really imagine that people wouldn't to read an actual newspaper. I'm not totally unsympathetic to this since at 63 I still love to read my newspaper in the morning and I find the idea of E-books to be offensive. But Rupert is swimming upstream but he hopes he can keep his head above water until he dies.
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