Commentary By Ron Beasley
The new FTC Final Guides Governing Endorsements, Testimonials includes bloggers. It's probably necessary and probably won't impact us here at Newshoggers or at least it shouldn't. OK, I will now tell you when I received a free book from a publisher for one of my reviews. I won't accept a book for review unless I'm interested in the subject and I'll tell you what's wrong with it if anything. But like all things regulatory there is always the danger the regulators might get carried away. Jeff Jarvis wonders about Google Ads:
And what about automated ads, such as those from Google? I have been
writing nice things about my treatment at Sloan Kettering. This has
caused ads to come up on my blog, via Google, from the hospital.
Presuming someone clicked on them, I�ve made money from the hospital.
Does that taint what I say or me if I don�t disclose the payment?
That�s the level of absurdity this can reach.
OK, I suspect that Jeff is a bit paranoid but what if the powers that be don't like what your saying? Something to think about.
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