Commentary By Ron Beasley
FOX News was in the news today. First we learned the Glenn Beck's brand of crazy isn't the draw it was a few months ago.
Bottom line: Over the last nine months, Beck gained and then lost nearly one million viewers. Trust me, in the world of cable news, that's not small feat.
Based on the numbers I've been surveying, it looks like Beck hit his (non-vacation) 2010 low last week, on April 9, when Nielsen tagged his audience at 1.96 million. By way of comparison, during late January, Beck was averaging more than 3 million viewers each night. And since September of last year, Beck had been averaging approximately 2.5 million-plus viewers each night. But recently, in the wake of the health care reform passage, those numbers have been heading south. Fast.
And then tonight we see that FOX is not as into the Teabaggers and Sean Hannity's brand of snake oil as they once were.
Fox News yanks Sean Hannity from Cincinnati Tea Party rally he was set to star in
Angry Fox News executives ordered host Sean Hannity to abandon plans to broadcast his nightly show as part of a Tea Party rally in Cincinnati on Thursday after top executives learned that he was set to headline the event, proceeds from which would benefit the local Tea Party organization.
Rally organizers had listed Hannity, who is on a book tour, as the headliner of the four-hour Tax Day event at the University of Cincinnati. The rally, expected to draw as many as 13,000 people, was set feature speakers such as �Liberal Facism� author Jonah Goldberg and local Tea Party leaders. Participants were being charged a minimum of $5, with seats near Hannity�s set going for $20, according to the Cincinnati Enquirer, which reported that any profits would go to future Tea Party events. Media Matters for America noted that Hannity�s personal website directed supporters to a link to buy tickets for the Cincinnati rally.
But senior Fox News executives said they were not aware Hannity was being billed as the centerpiece of the event or that Tea Party organizers were charging for admission to Hannity�s show as part of the rally. They first learned of it Thursday morning from John Finley, Hannity's executive producer, who was in Cincinnati to produce Hannity's show.
Furious, top officials recalled Hannity back to New York to do his show in his regular studio. The network plans to do an extensive post-mortem about the incident with Finley and Hannity's staff.
�Fox News never agreed to allow the Cincinnati Tea Party organizers to use Sean Hannity�s television program to profit from broadcasting his show from the event," said Bill Shine, the network�s executive vice president of programming. "When senior executives in New York were made aware of this, we changed our plans for tonight�s show.�
This all comes after Rupert Murdoch suggested that perhaps FOX shouldn't be supporting the Tea Party movement. I doubt that FOX and Murdoch are suddenly interested in journalism but they are concerned that they may have created a Frankenstein they can't control.
Update:
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