Commentary By Ron Beasley
Mitt Romney is running out of rich people.
The former Massachusetts governor�s gold-plated fundraising machine has depended almost exclusively on big checks from the wealthy individuals � business leaders, Mormon allies, longtime Republican Establishment donors � whom Romney and his team have been cultivating for years, pressing the cases that resonate for those crowds: That he�ll cut taxes; that he�ll beat Barack Obama; that he�s inevitable and they�d better get on board.
But Romney has proved unable to tap into the emotion-driven small-dollar contributions that helped power Barack Obama in 2008, and which fueled even his more Establishment rival, Hillary Clinton, this time four years ago when she too began to run out of big donors. The result: Republican fundraisers say that despite his success so far, they think Romney is fast approaching a wall, and that he will likely be forced to pay for the campaign out of his own deep pockets.
Dependence on rich people is a problem, you can only give $2,500 once but you can give $25 a 100 times. In addition there is a limited number of rich people. Santorum like Obama is able to tap the small donor and that's a well that won't go dry. This may be a test of just how effective the Super-Pacs can be.
Sounds like Bishop Romney needs a lesson in money management.
ReplyDeleteThe real monetary race is the Super-PACs. Direct campaign spending is peanuts.
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